Field Day Values

Happy & Healthy Dogs

Is your dog ready for a Field Day, everyday? Even if that means burying bones, digging them up and burying them all over again. Whether they’re a rascal, a rebel, or just plain adorable, we’re here to provide nutritional support to keep tails wagging.

Field Day Values

Nutrition Lead Innovation

Backed by veterinary nutritionists, our team of experts are focused on ensuring your dog is in peak condition with peak nutrition.
Using human-grade, wholefood ingredients that offer the best results with maximum flavour.

Field Day Values

Giving Back

1% of all online sales from Field Day are donated to Pets Of the Homeless.

A charity that works to keep vulnerable people and their pets together by alleviating the burden of providing essential pet care during times of hardship.



We’re committed to helping our planet and are working towards becoming more sustainable across all aspects of our business.

We’ve begun using PCR (post-consumable resin) packaging materials where possible and looking at ways to reduce our carbon footprint.

  • 2013

    Our founder, James, began researching for alternative and sustainable protein sources.

  • 2014

    After exploring the wonderful and wild protein world, James began specifically looking at cricket protein due to their huge amounts of essential amino acids.

  • 2015

    Cricket protein was fairly short-lived; however, this sparked the desire to keep searching.

  • 2016

    At the foot of Mt. Elephant in Victoria, Australia, the first ever hemp crop was planted with the vision to make the health benefits of hemp available to everyone and their four legged friends.

  • 2017

    Food Standards Australia and New Zealand officially legalised hemp for consumption, which came at a good time as our first crop was about to be harvested in Victoria and Tasmania. 

  • 2018

    Our hemp cultivation and processing moves to Tasmania where the climate is a little more friendly and where the roots of hemp farming lie.  

  • 2020

    Field Day was born from a collaboration of passionate experts in vet nutrition, sustainable farming, and pet health and wellness to develop a natural & active range that can help dogs live their best life.

  • 2021

    Field Day launches online, with a range of completely natural meal supplements which elevate the nutrition level of the food your dog already loves to eat. Fuelled with the nutritional benefits of 100% Australian hemp and carefully selected wholefood ingredients our scientifically formulated products ensure your dog has peak nutrition for peak condition.