Our Journey

2013: Our founder, James, began researching for alternative and sustainable protein sources.

2014: After exploring the wonderful and wild protein world, James began specifically looking at cricket protein due to their huge amounts of essential amino acids.

2015: Cricket protein was fairly short-lived; however, this sparked the desire to keep searching.

2016: At the foot of Mt. Elephant in Victoria, Australia, the first ever hemp crop was planted with the vision to make the health benefits of hemp available to everyone and their four legged friends.

2017: Food Standards Australia and New Zealand officially legalised hemp for consumption, which came at a good time as our first crop was about to be harvested in Victoria and Tasmania. 

2018: Our hemp cultivation and processing moves to Tasmania where the climate is a little more friendly and where the roots of hemp farming lie.  

2020: Field Day was born from a collaboration of passionate experts in vet nutrition, sustainable farming, and pet health and wellness to develop a natural & active range that can help dogs live their best life.

2021: Field Day launches online, with a range of completely natural meal supplements which elevate the nutrition level of the food your dog already loves to eat. Fuelled with the nutritional benefits of 100% Australian hemp and carefully selected wholefood ingredients our scientifically formulated products ensure your dog has peak nutrition for peak condition.